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Register 20 Seats Remaining

Finding the Last Unicorn: Making Sense of Marketing ROI
2025-11-06 11:30:00 2025-11-06 12:30:00 America/Chicago Finding the Last Unicorn: Making Sense of Marketing ROI Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value. Central Library - Innovation and Learning Lab

Thursday, November 06
11:30am - 12:30pm

Add to Calendar 2025-11-06 11:30:00 2025-11-06 12:30:00 America/Chicago Finding the Last Unicorn: Making Sense of Marketing ROI Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value. Central Library - Innovation and Learning Lab

Central Library

Innovation and Learning Lab

Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value.

Marketing often feels like an elusive mix of art, science, and mystery—especially when leaders struggle to see how it ties to results. In this talk, we cut through the myths and explain ROI from a finance perspective, showing what decision-makers are really asking for. Attendees will leave with clear strategies to align sales and marketing, tell a compelling story, and finally make sense of marketing’s value.

·         Presenters: Kate Halfwassen & Brent Halfwassen, MKE Business Coach

Register today!

AGE GROUP: | Adults |

EVENT TYPE: | Business/Entrepreneurship |

TAGS: | |

Central Library
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Kristina Gomez
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Mon, Oct 27 10:00AM to 7:00PM
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Upcoming Events

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Aurora Mobile Health Clinic
Tue, Oct 28, 10:30am - 1:30pm
Mozart's Grove
Your health matters. Come talk to us! Aurora Mobile Health is providing free health services at Milwaukee Public Library Central Library for community members.
Story Time and Play Group
Tue, Oct 28, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
College Ready! Preparation night
Tue, Oct 28, 5:00pm - 6:30pm
Innovation and Learning Lab
Get prepared for college with MPL! Learn what degree programs local colleges offer, how to apply for financial aid and scholarships, and start your application process.
Cancelled
Central Library Walking Club
Wed, Oct 29, 10:30am - 12:00pm
Join us at Central library for a weekly walk. We will meet under the dome of the Central Library and take a two-mile loop through this historic neighborhood. The club meets rain or shine.
Job Assistance - Department of Workforce Development
Wed, Oct 29, 1:30pm - 3:30pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
Intellectual Property Brief Advice Clinic
Wed, Oct 29, 3:00pm - 5:00pm
East View Conference Room
Attend a free, brief consultation with an IP attorney to ask questions about getting started on protecting your patent or trademark.
You Build It
Wed, Oct 29, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
Back to Business: Microsoft Word and Excel - Excel Level 2
Thu, Oct 30, 10:30am - 12:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
Story Time
Thu, Oct 30, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Baby Story Time
Thu, Oct 30, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Oct 30, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
ABC Academy
Sat, Nov 01, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Nov 01, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
STEAM TEAM
Mon, Nov 03, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
STEAM TEAM, Assemble! Join us for some exciting STEAM challenges.
Story Time and Play Group
Tue, Nov 04, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
Aurora Mobile Health Clinic
Tue, Nov 04, 11:30am - 1:30pm
Mozart's Grove
Your health matters. Come talk to us! Aurora Mobile Health is providing free health services at Milwaukee Public Library Central Library for community members.
Tech-splanation @ MPL
Tue, Nov 04, 12:00pm - 1:30pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration Table #2
Do you have a question about your smartphone, tablet, or other electronic device? Need help accessing library resources? We can help! 
Job Assistance - Department of Workforce Development
Wed, Nov 05, 1:30pm - 3:30pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
You Build It
Wed, Nov 05, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
Story Time
Thu, Nov 06, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Baby Story Time
Thu, Nov 06, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Finding the Last Unicorn: Making Sense of Marketing ROI
Thu, Nov 06, 11:30am - 12:30pm
Innovation and Learning Lab
Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Nov 06, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
America Recycles Day Exhibit - Student Art Gallery
Sat, Nov 08, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
ABC Academy
Sat, Nov 08, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Nov 08, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
Milwaukee Road Beginnings: The 1st Train to Wauwatosa
Sat, Nov 08, 2:00pm - 4:00pm
Rotary Club of Milwaukee Community Room
Let's Explore Some History of the Milwaukee Road Railroad.
America Recycles Day Exhibit - Student Art Gallery
Sun, Nov 09, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
America Recycles Day Exhibit - Student Art Gallery
Mon, Nov 10, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Milwaukee County Behavioral Health Services
Mon, Nov 10, 10:00am - 1:00pm
Other - See description for location
Community Access to Recovery Services (CARS) specializes in helping Milwaukee County residents get connected with resources to support those living with a mental health and substance use disorder.
Smart Money for Your Business Workshop Series
Mon, Nov 10, 10:30am - 11:30am
Innovation and Learning Lab
A three-workshop series presented to help you make smart money moves for your small business!
We Are on Indigenous Land
Mon, Nov 10, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
Inspired by the picture book I Am on Indigenous Land, let's learn about the Indigenous land we in Wisconsin call home and celebrate natural treasures around us by painting landscapes.
Art Book Club: The City
Mon, Nov 10, 4:30pm - 6:30pm
Art, Music & Recreation Room
Open House event featuring art reference books.
America Recycles Day Exhibit - Student Art Gallery
Tue, Nov 11, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Story Time and Play Group
Tue, Nov 11, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
Tech-splanation @ MPL
Tue, Nov 11, 12:00pm - 1:30pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration Table #2
Do you have a question about your smartphone, tablet, or other electronic device? Need help accessing library resources? We can help! 
America Recycles Day Exhibit - Student Art Gallery
Wed, Nov 12, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Job Assistance - Department of Workforce Development
Wed, Nov 12, 1:30pm - 3:30pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
You Build It
Wed, Nov 12, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
America Recycles Day Exhibit - Student Art Gallery
Thu, Nov 13, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Story Time
Thu, Nov 13, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Baby Story Time
Thu, Nov 13, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Nov 13, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
America Recycles Day Exhibit - Student Art Gallery
Fri, Nov 14, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
America Recycles Day Exhibit - Student Art Gallery
Sat, Nov 15, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
ABC Academy
Sat, Nov 15, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Nov 15, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
Edmund Fitzgerald and the Meaning of Home on the Great Lakes - With Dr. Steve Ackerman
Sat, Nov 15, 12:00pm - 1:00pm
Rotary Club of Milwaukee Community Room
Marking the 50th anniversary of the tragic sinking of the Edmund Fitzgerald, learn the weather science, ship design, and cultural legacy behind one of the Great Lakes' most enduring maritime stories.
America Recycles Day Exhibit - Student Art Gallery
Sun, Nov 16, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
America Recycles Day Exhibit - Student Art Gallery
Mon, Nov 17, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Treasures of the Great Lakes
Mon, Nov 17, 11:30am - 12:30pm
Rotary Club of Milwaukee Community Room
Learn about a different aspect of the Great Lakes Marine Collection each month. Of interest to divers, genealogists, or anyone interested in learning more about Great Lakes history.
Our Ancestor's Kitchen
Mon, Nov 17, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
Ever wonder what food has been growing and thriving in Wisconsin for HUNDREDS of years? Come celebrate Wisconsin's Indigenous harvesting practices and the delicious food we get to eat because of it!
America Recycles Day Exhibit - Student Art Gallery
Tue, Nov 18, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Story Time and Play Group
Tue, Nov 18, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
Tech-splanation @ MPL
Tue, Nov 18, 12:00pm - 1:30pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration Table #2
Do you have a question about your smartphone, tablet, or other electronic device? Need help accessing library resources? We can help! 
The Brooks Stevens House and Art Moderne - Presented by Docomomo US/Wisconsin
Tue, Nov 18, 4:30pm - 6:30pm
Frank P. Zeidler Humanities Room
This installment of "From the Archives" will include a lecture and discussion by Madison architectural historian Michael Bridgeman about the great early modern Brook Sevens house.
America Recycles Day Exhibit - Student Art Gallery
Wed, Nov 19, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Job Assistance - Department of Workforce Development
Wed, Nov 19, 1:30pm - 3:30pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
You Build It
Wed, Nov 19, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
America Recycles Day Exhibit - Student Art Gallery
Thu, Nov 20, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Story Time
Thu, Nov 20, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Baby Story Time
Thu, Nov 20, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Nov 20, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
America Recycles Day Exhibit - Student Art Gallery
Fri, Nov 21, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
America Recycles Day Exhibit - Student Art Gallery
Sat, Nov 22, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Winter 2025 Friends of MPL Kids' NEW Book Sale
Sat, Nov 22, 9:00am - 4:00pm
Rotary Club of Milwaukee Community Room
Cold weather is not that far away, so get ready to warm up with a NEW Book at the Winter 2025 Friends of MPL Kids' NEW Book Sale.
ABC Academy
Sat, Nov 22, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Nov 22, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
America Recycles Day Exhibit - Student Art Gallery
Sun, Nov 23, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
America Recycles Day Exhibit - Student Art Gallery
Mon, Nov 24, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Craft Buffet
Mon, Nov 24, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
Drop in and join us for a fun-filled crafternoon! We'll bring a variety of supplies and you bring the creativity!
America Recycles Day Exhibit - Student Art Gallery
Tue, Nov 25, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Story Time and Play Group
Tue, Nov 25, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
America Recycles Day Exhibit - Student Art Gallery
Wed, Nov 26, All day
Main Street - First Floor,Mozart's Grove
Celebrate America Recycles Day: a day all about spreading the word on how recycling helps us reduce waste, save energy, and conserve precious resources.
Job Assistance - Department of Workforce Development
Wed, Nov 26, 1:30pm - 3:30pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
You Build It
Wed, Nov 26, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
See all events