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Register 20 Seats Remaining

Finding the Last Unicorn: Making Sense of Marketing ROI
2025-11-06 11:30:00 2025-11-06 12:30:00 America/Chicago Finding the Last Unicorn: Making Sense of Marketing ROI Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value. Central Library - Innovation and Learning Lab

Thursday, November 06
11:30am - 12:30pm

Add to Calendar 2025-11-06 11:30:00 2025-11-06 12:30:00 America/Chicago Finding the Last Unicorn: Making Sense of Marketing ROI Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value. Central Library - Innovation and Learning Lab

Central Library

Innovation and Learning Lab

Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value.

Marketing often feels like an elusive mix of art, science, and mystery—especially when leaders struggle to see how it ties to results. In this talk, we cut through the myths and explain ROI from a finance perspective, showing what decision-makers are really asking for. Attendees will leave with clear strategies to align sales and marketing, tell a compelling story, and finally make sense of marketing’s value.

·         Presenters: Kate Halfwassen & Brent Halfwassen, MKE Business Coach

Register today!

AGE GROUP: | Adults |

EVENT TYPE: | Business/Entrepreneurship |

TAGS: | |

Central Library
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Kristina Gomez
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Mon, Oct 06 10:00AM to 7:00PM
Tue, Oct 07 10:00AM to 7:00PM
Wed, Oct 08 10:00AM to 6:00PM
Thu, Oct 09 10:00AM to 6:00PM
Fri, Oct 10 10:00AM to 6:00PM
Sat, Oct 11 9:00AM to 5:00PM
Sun, Oct 12 1:00PM to 5:00PM
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Upcoming Events

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Cancelled
Worker Connection Program: Job Assistance
Wed, Oct 08, 10:30am - 4:00pm
Get one-on-one help with job searching, resume writing, online applications and more! Drop-in, no registration required!
Central Library Walking Club
Wed, Oct 08, 10:30am - 12:00pm
Join us at Central library for a weekly walk. We will meet under the dome of the Central Library and take a two-mile loop through this historic neighborhood. The club meets rain or shine.
Cancelled
Job Assistance - Department of Workforce Development
Wed, Oct 08, 11:00am - 2:00pm
Connect with a career navigator and learn about job resources!
Green Roof Tour
Wed, Oct 08, 12:30pm - 1:30pm
Green Roof
Enjoy a short tour of the library's Green Roof! 
You Build It
Wed, Oct 08, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
Chair Yoga
Thu, Oct 09, 10:30am - 11:30am
Rotary Club of Milwaukee Community Room
Join us at the beautiful Central Library for an adaptive yoga class suitable for people of all abilities. Registration is encouraged, but not required.
Story Time
Thu, Oct 09, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Back to Business: Microsoft Word and Excel - Word Level 1
Thu, Oct 09, 10:30am - 12:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
Baby Story Time
Thu, Oct 09, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Oct 09, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
ABC Academy
Sat, Oct 11, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Oct 11, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
Stay Profitable and Avoid Common Food Truck Mistakes - From Passion to Profits: Building a Thriving Food Business
Sat, Oct 11, 11:00am - 12:00pm
Innovation and Learning Lab
Food Entrepreneur Shatoia Robinson is here to help you save time, money, and frustration by breaking down the most common food truck mistakes and-more importantly-how to avoid them.
Green Roof Tour
Sat, Oct 11, 1:30pm - 2:30pm
Green Roof
Enjoy a short tour of the library's Green Roof! 
Milwaukee County Behavioral Health Services
Mon, Oct 13, 10:00am - 1:00pm
Mozart's Grove
Community Access to Recovery Services (CARS) specializes in helping Milwaukee County residents get connected with resources to support those living with a mental health and substance use disorder.
The Magic of Moths
Mon, Oct 13, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
Peppered moths have adapted amazingly well to environmental change. Design a moth that can evade a predator's hungry eyes. Then try to find camouflaged moths hidden around the Children's Room.
Back to Business: Microsoft Word and Excel - Word Level 2
Mon, Oct 13, 4:30pm - 6:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
This event is full
Story Time and Play Group
Tue, Oct 14, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
Tech-splanation @ MPL
Tue, Oct 14, 12:00pm - 1:30pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration Table #2
Do you have a question about your smartphone, tablet, or other electronic device? Need help accessing library resources? We can help! 
FEMA Disaster Survivor Assistance - Milwaukee County Office of Emergency Management
Tue, Oct 14, 1:00pm - 5:00pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration
FEMA Disaster Survivor Assistance is looking forward to working with the Milwaukee Public Libraries to help the residents of Milwaukee County who were affected by the August flooding.
Medicare 101 - Understanding the A, B, C and D of Medicare
Tue, Oct 14, 1:30pm - 2:30pm
Innovation and Learning Lab
Come for a free and unbiased presentation on the basics of Medicare, and changes for 2026, provided by Milwaukee County Aging and Disability Services.
Cancelled
Worker Connection Program: Job Assistance
Wed, Oct 15, 10:30am - 4:00pm
Get one-on-one help with job searching, resume writing, online applications and more! Drop-in, no registration required!
Central Library Walking Club
Wed, Oct 15, 10:30am - 12:00pm
Join us at Central library for a weekly walk. We will meet under the dome of the Central Library and take a two-mile loop through this historic neighborhood. The club meets rain or shine.
Job Assistance - Department of Workforce Development
Wed, Oct 15, 11:00am - 2:00pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
Green Roof Tour
Wed, Oct 15, 12:30pm - 1:30pm
Green Roof
Enjoy a short tour of the library's Green Roof! 
You Build It
Wed, Oct 15, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
Back to Business: Microsoft Word and Excel - Word Level 2
Thu, Oct 16, 10:30am - 12:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
Story Time
Thu, Oct 16, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Chair Yoga
Thu, Oct 16, 10:30am - 11:30am
Rotary Club of Milwaukee Community Room
Join us at the beautiful Central Library for an adaptive yoga class suitable for people of all abilities. Registration is encouraged, but not required.
Baby Story Time
Thu, Oct 16, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
FEMA Disaster Survivor Assistance - Milwaukee County Office of Emergency Management
Thu, Oct 16, 1:00pm - 5:00pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration
FEMA Disaster Survivor Assistance is looking forward to working with the Milwaukee Public Libraries to help the residents of Milwaukee County who were affected by the August flooding.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Oct 16, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
ABC Academy
Sat, Oct 18, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Oct 18, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
Treasures of the Rare Books Room: Milwaukee Music
Sat, Oct 18, 1:00pm - 4:00pm
Richard E. and Lucile Krug Rare Books Room
Visit the Richard E. and Lucile Krug Rare Books Room to see Milwaukee music related items from the collection and hear some great Milwaukee music!
Green Roof Tour
Sat, Oct 18, 1:30pm - 2:30pm
Green Roof
Enjoy a short tour of the library's Green Roof! 
Treasures of the Great Lakes
Mon, Oct 20, 11:30am - 12:30pm
Rotary Club of Milwaukee Community Room
Learn about a different aspect of the Great Lakes Marine Collection each month. Of interest to divers, genealogists, or anyone interested in learning more about Great Lakes history.
Dragons and Mermaids and Fairies? Oh My!
Mon, Oct 20, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
Are you curious about the exciting worlds built in fantasy books? Join us for an action filled program all about the fantasy genre and learn about new adventures, wild creatures, and amazing heroes!
Back to Business: Microsoft Word and Excel - Excel Level 1
Mon, Oct 20, 4:30pm - 6:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
Beyond Books: Exploring Archives @ MPL
Mon, Oct 20, 4:30pm - 6:30pm
Art, Music & Recreation Room
Come explore some of the Milwaukee Public Library's unique archives and special collections in our Art, Music and Recreation Room on the 2nd floor of Central Library. 
Story Time and Play Group
Tue, Oct 21, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
Tech-splanation @ MPL
Tue, Oct 21, 12:00pm - 1:30pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration Table #2
Do you have a question about your smartphone, tablet, or other electronic device? Need help accessing library resources? We can help! 
Cancelled
Worker Connection Program: Job Assistance
Wed, Oct 22, 10:30am - 4:00pm
Get one-on-one help with job searching, resume writing, online applications and more! Drop-in, no registration required!
Central Library Walking Club
Wed, Oct 22, 10:30am - 12:00pm
Join us at Central library for a weekly walk. We will meet under the dome of the Central Library and take a two-mile loop through this historic neighborhood. The club meets rain or shine.
Job Assistance - Department of Workforce Development
Wed, Oct 22, 11:00am - 2:00pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
Green Roof Tour
Wed, Oct 22, 12:30pm - 1:30pm
Green Roof
Enjoy a short tour of the library's Green Roof! 
NewsBank 101 - Accessing Historic Milwaukee Newspapers Online
Wed, Oct 22, 4:00pm - 5:00pm
Innovation and Learning Lab
Learn how to use NewsBank to access historic and current Milwaukee newspapers.
You Build It
Wed, Oct 22, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
Chair Yoga
Thu, Oct 23, 10:30am - 11:30am
Rotary Club of Milwaukee Community Room
Join us at the beautiful Central Library for an adaptive yoga class suitable for people of all abilities. Registration is encouraged, but not required.
Story Time
Thu, Oct 23, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Back to Business: Microsoft Word and Excel - Excel Level 1
Thu, Oct 23, 10:30am - 12:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
Baby Story Time
Thu, Oct 23, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Oct 23, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
Small Business Resources 101
Thu, Oct 23, 4:30pm - 5:30pm
Innovation and Learning Lab
Learn about free business resources!
ABC Academy
Sat, Oct 25, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Oct 25, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
Green Roof Tour
Sat, Oct 25, 1:30pm - 2:30pm
Green Roof
Enjoy a short tour of the library's Green Roof! 
Fantastic Flip-O-Ramas
Mon, Oct 27, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
Advenshur! Thrills! Laffs! Join us for an action-packed afternoon and learn how Dav Pilkey makes the fantastic Flip-O-Ramas in his books. Then make your own Dog Man-inspired Flip-O-Ramas!
Back to Business: Microsoft Word and Excel - Excel Level 2
Mon, Oct 27, 4:30pm - 6:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
Story Time and Play Group
Tue, Oct 28, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
College Ready! Preparation night
Tue, Oct 28, 5:00pm - 6:30pm
Innovation and Learning Lab
Get prepared for college with MPL! Learn what degree programs local colleges offer, how to apply for financial aid and scholarships, and start your application process.
Cancelled
Central Library Walking Club
Wed, Oct 29, 10:30am - 12:00pm
Join us at Central library for a weekly walk. We will meet under the dome of the Central Library and take a two-mile loop through this historic neighborhood. The club meets rain or shine.
Cancelled
Worker Connection Program: Job Assistance
Wed, Oct 29, 10:30am - 4:00pm
Get one-on-one help with job searching, resume writing, online applications and more! Drop-in, no registration required!
Job Assistance - Department of Workforce Development
Wed, Oct 29, 11:00am - 2:00pm
Innovation and Learning Lab
Connect with a career navigator and learn about job resources!
Intellectual Property Brief Advice Clinic
Wed, Oct 29, 3:00pm - 5:00pm
East View Conference Room
Attend a free, brief consultation with an IP attorney to ask questions about getting started on protecting your patent or trademark.
You Build It
Wed, Oct 29, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
Story Time
Thu, Oct 30, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Back to Business: Microsoft Word and Excel - Excel Level 2
Thu, Oct 30, 10:30am - 12:30pm
Innovation and Learning Lab
This series of classes will give an overview of the two most popular office suite programs.
Baby Story Time
Thu, Oct 30, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Oct 30, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
ABC Academy
Sat, Nov 01, 10:30am - 11:30am
Children's Herzfeld Activity Center
Stories and a fun letter craft help build pre-reading and fine motor skills to support early literacy. This interactive program focuses on letter recognition. Each week, learn all about a new letter!
Docent Tour - Guided Central Architectural Tour
Sat, Nov 01, 11:00am - 12:00pm
Central Library Tours
Join a Docent Tour Guide on a tour of the Central Library! The Docent will share the history of the Milwaukee Public Library and provide insight on architectural points of interest.
STEAM TEAM
Mon, Nov 03, 4:00pm - 4:45pm
Children's Herzfeld Activity Center
STEAM TEAM, Assemble! Join us for some exciting STEAM challenges.
Story Time and Play Group
Tue, Nov 04, 10:30am - 11:15am
Children's Herzfeld Activity Center
A 20-minute story time for young children is followed by open play time. For children ages 3 and under, with a caregiver.
Tech-splanation @ MPL
Tue, Nov 04, 12:00pm - 1:30pm
Business Commons, Gift of Schoenleber Foundation and Elaine C. Lange - Collaboration Table #2
Do you have a question about your smartphone, tablet, or other electronic device? Need help accessing library resources? We can help! 
Cancelled
Worker Connection Program: Job Assistance
Wed, Nov 05, 10:30am - 4:00pm
Get one-on-one help with job searching, resume writing, online applications and more! Drop-in, no registration required!
You Build It
Wed, Nov 05, 4:00pm - 5:00pm
Children's Room - Back Area
Come build with us! We'll supply a variety of building materials and you'll bring the creativity. Meet friends and see what you can create together.
Story Time
Thu, Nov 06, 10:30am - 11:00am
Children's Story Steps
Young children and their caregivers are invited to story time filled with fun stories, songs, and finger plays designed to help little ones develop important early literacy skills.
Baby Story Time
Thu, Nov 06, 11:00am - 11:20am
Children's Room - Back Area
Share simple stories, playful songs and gentle movement in this lapsit story time for babies aged 0-18 months, with a caregiver.
Finding the Last Unicorn: Making Sense of Marketing ROI
Thu, Nov 06, 11:30am - 12:30pm
Innovation and Learning Lab
Learn clear strategies to align sales and marketing, tell a compelling story, and make sense of marketing's value.
Job Search and Resume Assistance - Provided by Goodwill Workforce Connection Center
Thu, Nov 06, 1:00pm - 4:00pm
Main Street - Second Floor
A Goodwill Consultant will be available to provide job search assistance, resume-building help, and interview preparation.
See all events