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Market Ready: Holiday Sales Strategies for Makers

The holiday season is when makers can have their biggest months of the year! This workshop is designed for artisans, makers, and small business owners who want to make the most of it.

A free, hands-on workshop, hosted by the Small Business Development Center (SBDC) at UW-Milwaukee! Hear directly from a market organizer, a maker who built a recognized brand, and the Milwaukee Central Library’s business resource team. You’ll leave with practical strategies you can put to work before the busiest weeks begin.

By the end of this workshop, you’ll be able to:

• Prepare for makers’ markets, including booth applications, fees, licenses, paperwork, and what market organizers expect from vendors
• Use email marketing and analytics to see what’s working and sharpen your holiday campaigns
• Price handmade and small-batch products for healthy profit margins
• Apply basic accounting and budgeting practices to run more efficiently
• Engage your local community and grow your customer base through Giving Tuesday and other seasonal opportunities
• Build a clear value proposition, and know how, when, and why to adjust pricing as market conditions change
• Identify the right customer segments and approach wholesale and retail partners

Speakers

• Ryan Laessig is the founder and owner of the Milwaukee Makers Market, the largest and longest-running monthly market in Milwaukee. The Market’s mission is to create a fun and safe one-stop shopping experience that connects artisans with current and future fans and celebrates Milwaukee’s incredible makers community.
• Jamie Andrzejewski is the founder of Nourish Natural Products, a handcrafted wellness brand known for its personal care products and heart-centered mission. Named one of Milwaukee’s Top Women in Wellness and recognized by BizTimes as a changemaker shaping the region’s future, Jamie brings soulful storytelling, entrepreneurial spirit, and a deep commitment to women’s wellness to everything she does.

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